Laundroway
Empowering IT Growth: Crafting a Modern Identity for Qualytix
Qualytix delivers top-notch IT services to B2B companies and enterprises, now backed by a professional brand and website that showcase their expertise and drive business success.
Overview
Qualytix is an organization that provides IT services to B2B companies and larger enterprises. Despite offering quality services, their brand and online presence faced significant challenges due to a poorly designed logo and an outdated, ineffective website.
They had attempted to create a new logo and website using various tools, but the results fell short of professional standards. This hindered their ability to attract clients and establish a credible online presence. Recognizing the need for a complete overhaul, they reached out to me for assistance in redesigning their branding and web experience.
Industry
Information Technology
Project Duration
2 Weeks
Services Provided
Branding, Web Design
Platform
Mobile & Desktop
Problem Statement
Qualytix faced several key challenges:
1. Unprofessional Logo: Their logo did not align with their brand vision and failed to convey the quality of their services.
2. Outdated Website: The website lacked functionality, visual appeal, and alignment with modern design standards, as they had created it themselves using basic templates.
3. Limited Online Presence: These design issues prevented Qualytix from showcasing their services, company details, and projects effectively to potential clients.
Solution
I collaborated with the client over four weeks to create a comprehensive solution:
1. Logo Redesign: I redesigned their logo, retaining elements of their original identity to maintain brand recognition while improving its overall quality and modernizing its appearance.The new logo better reflected their brand vision and established a professional and cohesive identity.
2. Website Redesign: I designed a responsive and visually appealing website that aligned with their new logo and brand vision.
The website was tailored to showcase their services, projects, and company information effectively, ensuring a seamless user experience. All necessary pages, such as “About Us,” “Services,” “Projects,” and “Contact Us,” were designed to provide a complete online presence.
Conclusion
The redesign of Qualytix’s branding and website transformed their online presence, enhancing professionalism and credibility. The modern logo reflects their commitment to quality, while the responsive website effectively showcases their services and projects. This project highlights the power of cohesive design in attracting clients and achieving business goals.
