Why Every Designer Should Learn Sales and Client Communication

freelancing tips for beginners

Whether you’re a designer, freelancer, or business owner, learning how to sell your services is crucial—especially when you’re just starting out and managing everything on your own.
You need to know:

  • How to complete projects successfully, including handling payments.
  • How to present your services effectively.
  • How to communicate with clients.
  • How to understand client problems and offer solutions.
  • How to set prices, negotiate, and manage timelines.

My Freelancing Journey

When I first started freelancing a few years ago, I wasn’t confident about discussing pricing or explaining my services to clients. I used to ask my brother, who was more experienced, to step in and handle these conversations for me.

For example, if someone needed a website design, I would explain the details to my brother and ask him to negotiate pricing on my behalf. I even paid him a small commission for helping me close the deal.

He would set up WhatsApp groups with clients, and I’d handle everything else—research, design, development, and presentations. But when it came to communication and pricing, I relied completely on him.

After a few projects, my brother pushed me to start talking to clients myself. He told me not to worry about charging lower prices initially since I was building my experience and reputation. He encouraged me to focus on improving my communication and confidence.

The Challenges I Faced

At first, it was a struggle to explain my services, pricing, and timelines. Sometimes, I underpriced my work or promised faster delivery just to get the deal.

But over time, I learned how to:

  • Understand client budgets.
  • Negotiate confidently.
  • Set realistic timelines.
  • Communicate my value clearly.

How I Improved My Skills

I started watching YouTube videos, listening to podcasts, and practicing conversations. With each project, I got better at handling clients, and now I confidently close deals on my own.

Key Takeaway

No matter what you do, you need to learn how to market yourself and your services. In the beginning, you’ll handle everything yourself. As you grow, you can train others to help scale your business.
Start small, stay consistent, and keep learning—you’ll get there!

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